51job
3-year average:
Revenue Growth: 25%
Profit Growth: 89%
Total Return: 57%
Revenue Growth: 25%
Profit Growth: 89%
Total Return: 57%
If you want to find a job in China,
registering with 51job.com should probably be on your to-do list. It’s
the largest recruitment website in China with more than 56 million
registered accounts. 51job started as a print advertising outfit, but
that publication -- which is circulated nationwide -- is in the process
of being discontinued as the online business has exploded. Last year the
print advertising segment of the business took in $33 million – roughly
half what it was worth in 2009. On the flip side, online recruitment
services generated revenues of $127.5 million in 2011 and now anchors
the company’s growth strategy. The company now also offers HR services
as it seeks to capitalize on its existing customer base. HR-related
revenues came to $57 million last year, and the company believes they
will play an increasingly important role in the future. -- N.S.
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